AI Insights · Timothy · October 2025
Top 5 Casual Games on iOS in Kenya: Q3 2025 Performance
Explore the performance of Kenya's top 5 casual games on iOS in Q3 2025, including trends in downloads, revenue, and active users.
In the third quarter of 2025, the casual gaming sector on iOS in Kenya showcased diverse trends across its top-performing apps. Here's a detailed look at the performance metrics derived from Sensor Tower.
Subway Surfers by Sybo Games ApS experienced fluctuations in its weekly metrics. Revenue peaked at around $55 in early July before settling between $6 and $21 towards the end of the quarter. Downloads surged mid-quarter, reaching a high of 1.3K in mid-August. However, active users started at nearly 26K, peaked at almost 29K, and then tapered off to about 22K by the end of September.
Ludo STAR from Gameberry Labs showed a notable spike in revenue, particularly in late August, hitting approximately $4.8K. Downloads remained relatively stable, peaking at 809 in mid-August. Active users saw a dip mid-quarter but recovered to end at about 5.8K.
Candy Crush Saga, developed by King, maintained a consistent revenue stream, peaking at $2.5K in early August. Downloads climbed to 845 mid-August before stabilizing around 500. The game enjoyed a steady increase in active users, reaching over 13K by the quarter’s end.
Township by Playrix showed a moderate revenue range, with a peak of $596 in early July. Downloads increased to 685 in early September. Active users steadily grew, reaching nearly 5K by late September.
Lastly, 8 Ball Pool™ from Miniclip.com saw its revenue fluctuate, peaking at $283 at the start of September. Downloads were fairly consistent, with a slight increase to 418 in mid-September. Active users peaked at 4.5K in mid-August before a gradual decline.
For more insights into these trends and further details, visit Sensor Tower.
